Internet advertising

Internet ads are everywhere, and the trends are shifting quick. In Europe, digital ad spend hit €96.9 billion last year, up 11.1%, with growth setting the stage for 2025. But as economies recover, spends are slowing, while time on digital media rises. Key? Retail media’s exploding, with top trends like AI agents and marketing mix models.

US side, Q2 benchmarks show platform performance tweaks, and hyperscale social video’s reshaping content. October updates include AI for ad optimization, plus ChatGPT ads looming. Search is rewiring with commerce growth. For 2025, AI transforms supply, per performance marketers. Our takes: how to navigate cookie-less worlds or leverage shoppable vids. It’s all about smarter, ethical ads now.

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