- Google shutters a longtime shortcut: why the &num=100 change matters
Google is removing the &num=100 parameter, which allowed SEO services to obtain the top 100 search results for a single… Read more: Google shutters a longtime shortcut: why the &num=100 change matters - A year of AI in Google Search: what changed and why it matters
When Google introduced AI-driven summaries across search results a year ago, the web shifted in ways both subtle and seismic.… Read more: A year of AI in Google Search: what changed and why it matters - Do keywords in URLs still matter for search rankings?
Search engine optimization has changed a lot in the last decade, but a persistent question keeps coming up: are keywords… Read more: Do keywords in URLs still matter for search rankings? - How Google Works: 50+ Statistics and Trends for 2025
Google’s search engine powers the internet’s information ecosystem, processing billions of queries through advanced crawling, indexing, and ranking algorithms. In… Read more: How Google Works: 50+ Statistics and Trends for 2025
Search engines are the gatekeepers of the web, and boy, are they under fire lately. Google just offered more tweaks to its results to avoid another EU antitrust slap, but the Commission’s not biting yet. This follows a likely fine under new EU tech rules, expected soon. They’re proposing changes amid threats of fresh penalties.
In the US, it’s all about evolution—AI’s set to dominate search, but not fully till after 2026, with generative engines merging in. Google’s core updates history goes back to 2003, with the latest in March 2025 favoring quality over spam. Europe wants search giants sharing data with researchers, per October 9 news.
For SEO pros, we break it down: how these shifts hit rankings, or tips on adapting to AI Overviews. It’s a transatlantic tug-of-war, with more to come.