Social media
Every year the SEO landscape shifts—algorithms change, user intent evolves, and tactics that worked yesterday can underperform tomorrow.
When scrolling becomes a habit: social media, mental health and the push for platform responsibility
We all know the moment: a quick scroll turns into thirty minutes, then an hour, and afterward a vague sense of depletion. That restless, repetitive behavior
The creator economy has matured. What began as sponsored posts and ad revenue has moved into richer, more deliberate partnerships where creators behave
People no longer open a browser when they want an answer — they open an app. Social media platforms as search engines: optimizing content for discoverability
Brands used to chase attention with polished ads and carefully scheduled posts. Today, attention is no longer enough; presence matters — the sense that
Privacy, data regulation & the impact on social media strategy in Europe vs US is no longer an academic debate; it’s an operational reality for
The shift from broadcast feeds to intimate circles is not a fad; it’s a rearrangement of social habits. People are trading noise for signal, seeking smaller
The short-form video landscape that once rewarded 15-second gimmicks has matured into something more deliberate and human. Audiences now expect stories
The arrival of generative AI on social platforms feels like a new tool chest dropped into every marketer’s lap—powerful, messy, and tempting.
Social media used to be a place to catch up with friends or watch a short video between meetings. Now it has quietly become a storefront, a discovery engine