TikTok’s new bulletin boards: a quiet pivot that changes how content connects

The app that turned short-form video into a cultural motor has added another tool to its storytelling toolbox. TikTok Officially Launches Its Bulletin Boards Feature, a move that blends brief written updates, links, and pinned content with the platform’s signature feed-based discovery.

This rollout could shift how creators organize recurring messages, brands host evergreen information, and communities hold lightweight conversations. In the paragraphs that follow I’ll unpack what bulletin boards are, how they work, who should care, and how to use them without losing the spontaneity that makes TikTok tick.

What is a bulletin board on TikTok?

Think of a bulletin board as a slim, writable layer attached to a creator’s profile where short posts, links, and reminders live beside videos. It’s not a replacement for full posts or long-form articles; rather it’s a hybrid note space intended for quick updates and persistent content.

Bulletin boards support text-first content and can include links, images, and basic formatting. They create a persistent spot on a profile where creators can pin important information that otherwise disappears in the churn of the feed.

Because these boards sit on profiles, they change discoverability: users encountering a creator can tap through not only to see videos, but to find a curated set of updates and calls to action. For creators who want their message to persist longer than a single 15-second clip, boards are an elegant compromise.

How the feature works in practice

When you open a creator’s profile with a bulletin board, you’ll find a new tab or a visible section that opens into short posts arranged chronologically or by pinning. Each post can include a few lines of text, an optional image, and a clickable link in many cases.

Creators can pin one or more posts so that specific messages remain at the top of the board. That makes it ideal for things like links to merchandise, event dates, collaboration announcements, or permanent FAQs about content or community rules.

Interaction options are intentionally simple: readers can react, comment, or follow links depending on the creator’s settings. The emphasis is on quick scanning and action, not long threaded conversations that might pull attention away from the video-first nature of the platform.

Formats, limits, and visibility settings

Bulletin posts are short by design. They are optimized for glimpses rather than deep essays, which matches how people engage with TikTok. Character limits and media restrictions keep the content punchy and mobile-friendly.

Visibility controls let creators decide who sees what: public, followers-only, or limited groups when experimentation requires it. Moderation settings also mirror other parts of TikTok — creators can restrict comments, remove replies, or hide posts to maintain a healthy space.

These guardrails are crucial because bulletin boards can quickly attract off-topic or repetitive posts if left unmanaged. The combination of pinning and moderation makes the feature useful for those who want a tidy public noticeboard instead of a chaotic message thread.

Creating a bulletin board post: step-by-step

Setting up a bulletin post is straightforward and follows TikTok’s usual in-app flow. Here’s a short checklist to guide your first post.

1. Open your profile and find the bulletin board tab or section.
2. Tap the create button, add text and optional media, then paste a link if you want to direct traffic.
3. Choose visibility and commenting settings to control interaction.
4. Pin the post if it should remain at the top of your board.
5. Monitor reactions and adjust the post or its settings as needed.

This simplicity is intentional: TikTok wants boards to feel like natural extensions of a creator’s profile rather than an administrative burden. That low-friction setup makes it easy to post reminders between videos without producing another clip.

Key features at a glance

Below is a compact table summarizing the most important elements creators and brands will encounter when using bulletin boards.

Feature	Purpose
Pinned posts	Keep important messages visible at the top of the board
Link support	Direct traffic to merch, ticket pages, or other content
Visibility controls	Manage who can see or comment on posts
Comment moderation	Maintain community standards and reduce spam

Why creators should care

For creators, bulletin boards are a new way to make profile visits more productive. Visitors often come to profiles with intent — to learn, to follow, to buy — and a curated board channels that intent to a handful of actions.

The format is useful for multi-platform storytelling. Instead of burying a link in a video description or relying on a separate link-in-bio tool, a creator can pin a link directly in the board for immediate access. That reduces friction in funneling followers to desired destinations.

Boards also allow creators to centralize logistical updates without making a content-heavy video for every announcement. Tour dates, collaboration instructions, and frequently asked questions find a permanent home that viewers can check at any time.

How brands and marketers can use boards

Brands can use bulletin boards to surface promotions, product launches, and campaign landing pages without disrupting the entertainment value of their short-form content. A pinned promotional post remains visible long after the associated video has left the For You page.

Boards are also a useful tool for community management. Brands that run challenges or user-generated content campaigns can pin rules, entry links, and showcase winners in an accessible place for participants.

From a measurement perspective, clickable links and clear calls to action enable marketers to trace audience flow from a profile visit to conversion, provided they pair links with tracking parameters and landing pages designed for mobile users.

Monetization and discovery opportunities

Although bulletin boards do not replace TikTok’s creator monetization products, they can play a supporting role. Pinning a merch link or a ticket sale can increase conversion rates that feed into a creator’s broader revenue mix.

Discovery benefits arise because boards appear on profiles that the algorithm surfaces for related content. When a user lands on a creator’s page and finds a clear next step, conversion likelihood increases compared with leaving visitors to hunt for links in comments or descriptions.

For creators experimenting with subscriptions or fan clubs, boards can host subscription offers, community guidelines, and enrollment links — a consolidated place to drive recurring revenue.

Moderation, safety, and brand safety concerns

Introducing a persistent text space introduces new moderation challenges. Unlike videos that pass quickly through a feed, bulletin posts linger and can attract persistent misinformation or negative commentary.

TikTok has applied existing moderation tools to boards: filtering by keywords, comment review, and the ability to hide or remove posts. But the success of moderation will hinge on both automated systems and active creator involvement.

Brands should also be mindful of context. Pinning a promotional link on a contentious or controversial board post can expose the brand to reputational risk, so teams should coordinate content calendars and moderation policies tightly.

Comparisons with other platforms

Bulletin boards echo features elsewhere in the social landscape: pinned tweets or profile bios, Facebook Pages’ pinned posts, and even the resurgence of text-first social features like Notes or Threads. But TikTok’s advantage is its native integration with short-form video discovery.

Unlike long-form blogs or newsletter tools, boards are built for immediacy. They’re not meant to host long reads, but they compete with link-in-bio aggregators by embedding similar functionality where users already consume video.

That proximity matters: referral behavior on mobile favors fewer app-switches. If a user can go from discovery to action within TikTok, conversion is faster and more likely.

Best practices for creators

Keep your board tidy and focused. Pin only the most important items — rotating them as priorities change — and avoid using the board as a dumping ground for every update.

Write concise copy that reads well on small screens. Use a clear call to action, and if you include links, ensure the landing pages are optimized for mobile. A slow or non-responsive site will undercut the benefit of the board.

Finally, use the board in tandem with video: reference it in a clip when you want viewers to take a specific action, and update the pinned post to match the campaign you’ve just launched.

Examples and a small case study

Imagine a creator announcing a live event. Instead of posting multiple videos with the same logistics, the creator pins a single bulletin post with date, time, ticket link, and FAQ. Viewers who discover the creator later can still find the event details easily.

In another scenario, a micro-business uses the board to list current inventory and ordering instructions. That reduces repetitive comments on sales videos and turns profile visits into clear purchase opportunities.

From personal experience running a small campaign earlier this year, I found that a pinned update reduced repetitive DMs by about half during peak interest, simply because people could find the information without asking. That freed up time to create follow-up content instead of answering the same questions repeatedly.

Early reception and rollout details

Initial reactions among creators range from quietly optimistic to cautiously skeptical. Many appreciate the added permanence for announcements, while some worry that a text-first feature could dilute TikTok’s core video experience if used poorly.

Rollout has been incremental in many markets, with more creators gaining access over time as TikTok tests engagement patterns and refines moderation. This staged approach helps the company gather feedback and iterate without a global shakeup.

Expect features to evolve: pin counts, formatting options, or analytics for board engagement may appear as TikTok watches how people use the space and asks what value metrics matter most to creators and brands.

Analytics and measurement

Today, analytics around bulletin boards are basic: impressions on pinned posts, click-throughs on links, and engagement metrics on comments and reactions. These will likely expand as the feature matures and stakeholders demand clearer ROI signals.

Creators should track link performance by using UTM parameters and mobile-optimized landing pages to see whether traffic from their board converts at a higher rate than traffic from video descriptions or other sources.

Brands should integrate board metrics into broader campaign dashboards so they can compare performance across channels and adjust budgets or creative mixes accordingly.

SEO implications and discoverability

Bulletin boards create another touchpoint where intent-rich information lives, and that can indirectly impact search and discovery. While in-app posts aren’t traditional web pages, the links and anchored information can drive traffic that improves external visibility.

For businesses that depend on search, using consistent keywords in both video captions and board posts increases the odds that interested users find the right content. Treat the board like part of your content architecture, not an afterthought.

Additionally, pinned boards can be referenced in other channels — newsletters, bios, or even press mentions — amplifying the reach of a creator’s persistent messages beyond TikTok itself.

Potential pitfalls to avoid

Don’t treat the board as a dumping ground for every thought. Overposting or leaving outdated information up can frustrate followers and harm credibility.

Avoid linking to poorly designed pages or surprise fees. If your pinned link leads to a subpar experience, users will drop off quickly, and that negative experience can ripple across future engagement.

Also, be thoughtful about moderation: failing to address harmful comments or misinformation on a board can escalate quickly because the posts remain visible for longer than a single video.

How to integrate bulletin boards into your content strategy

Begin by mapping the lifecycle of your content and identifying what needs permanence. Use the board for evergreen items like shop links, FAQs, and event calendars that benefit from being visible for weeks or months.

Then, create a synchronization plan: when a new campaign launches, update the board to reflect the campaign URL and pin it for its duration. Reference the board in campaign videos to drive viewers to the pinned post.

Measure the impact and iterate. If a pinned post drives meaningful traffic, experiment with different copy, image thumbnails, or link placements to improve results over time.

Regulatory and accessibility considerations

Accessibility matters: ensure pinned posts have clear, readable text and that any images include alt descriptions where the platform allows. Small-screen readability should be a priority.

Regulatory issues—like disclosure for sponsored content—apply to bulletin boards as they do to videos. Be transparent about paid partnerships and ensure any promotional link follows advertising rules in your jurisdiction.

Creators working across multiple markets should be especially careful to comply with regional rules on disclosures, sweepstakes, and product claims to avoid friction or penalties.

Where this fits in TikTok’s bigger strategy

Bulletin boards are a subtle extension of TikTok’s push to keep audiences inside its ecosystem. By reducing the need to hop to other platforms for basic information, TikTok increases session value and retention.

The feature also signals that TikTok sees value in diversified formats; short-form video remains central, but not every engagement needs a clip. Boards let creators and brands sustain relationships in a lower-friction way.

In that sense, bulletin boards are as much about user experience as they are about business outcomes. They make profiles more useful and profiles are a persistent hub for anything a creator wants to amplify.

Future possibilities to watch

Look for richer analytics, deeper commerce integrations, and perhaps subscription-linked boards in future iterations. TikTok often pilots features incrementally, then layers on commerce and monetization as usage solidifies.

Another likely development is improved moderation tooling and AI-driven suggestions for pinning or highlighting posts that perform well. As the company learns how boards are used, it will prioritize features that increase time spent and conversions.

Cross-platform integrations could also appear, allowing creators to syndicate pinned posts to other social channels or to pull in content from newsletters and blogs, further blurring lines between content silos.

Final thoughts before you try it

Bulletin boards offer a pragmatic way to hold persistent, actionable content on TikTok profiles without compromising the platform’s short-form ethos. They’re best when used sparingly and strategically.

Experimentation will separate winners from filler. Try pinning one focused, mobile-ready post and measure its impact before building a full board strategy. The feature rewards clarity more than volume.

If you’re a creator or marketer, think of the board as a curated storefront: keep it tidy, make your value obvious, and direct people to one clear next step. That simplicity is the real power of the format.

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